Is popular in recent years at Stanford, harvard, MIT, innovation and enterprise reform agitation in the American market "Design Thinking" (the Design Thinking) class, from the idea of be particular about APPLE, BOA (Bank of America), SAP, IKEA, Pepsi, to the traditional industries such as GE, P&G, 3 m, IBM, samsung and so on all has the Design Thinking into the business strategy, and Stanford university d.s chool, harvard, MIT, and Illinois institute of technology designing institute of business courses, already will "Design Thinking" into the curriculum and was deeply loved by students. Even the American media is put forward a new point of view: design institute may replace business school in the future.